Build a High-Income Career in Life Insurance with a Winning Agency System
If you're driven, coachable, and ready to grow, our agency provides the platform, training, community, and opportunity to help you build a successful business in life insurance. Whether you’re looking for a new career path or simply want to create additional income, we give you the systems and support needed to win.
JUMPSTART
YOUR CAREER
IN LIFE INSURANCE.
Join one of the fastest growing agencies in the nation, and access our exclusive tools and mentorship for success!
READY TO CHANGE YOUR LIFE? WATCH THIS!
Why Agents Succeed With Our Agency
Our agency is built on a simple belief: when you combine the right system with the right support, anyone with drive and discipline can succeed in life insurance. Whether you're brand new or already licensed, we provide the structure, mentorship, and environment that help agents grow quickly and confidently.
Why Agents Choose Us
✅ Top Commissions & Fast-Track Growth
We offer some of the highest commission structures in the industry. Whether you’re an independent agent or looking to build a team, we help you maximize earnings and create long-term wealth.
✅ Exclusive, High-Quality Leads
Stop chasing cold leads! Our agents receive access to a
steady flow of pre-qualified, high-intent prospects, allowing you to close more deals with less effort.
✅Training & Mentorship from Industry Veterans
Success leaves clues. Learn directly from
Southwestern Insurance Agency, a top-performing leader with decades of experience, and gain access to mentorship, scripts, and step-by-step training to help you scale fast.
✅Cutting-Edge Technology & Systems
We provide agents with a seamless digital platform that includes
CRM tools, automated follow-ups, and AI-driven client insights
to optimize every sales opportunity.
✅ A Team Culture That Sets You Up for Success
Join a collaborative, high-energy environment where your success is our priority. Our community is built on support, motivation, and results-driven leadership.
WHO IS GARY MICHELS?
WHO IS GARY MICHELS?
Gary Michels is a nationally recognized sales and leadership expert with more than 40 years of experience helping entrepreneurs, executives, and sales professionals achieve exceptional results. His proven strategies in selling, managing, and leading have empowered thousands of individuals and teams to elevate their performance and reach new levels of success.
Gary has trained and coached teams from companies such as Google, the San Francisco 49ers, Ben and Jerry’s, the Bellagio Hotel, and the NFL. Through keynote speaking, sales conferences, and one-on-one mentorship, he has become known for delivering practical, actionable systems that help people win.
Today, Gary is focused on bringing that same level of excellence to the insurance industry through Turn it Up Insurance Group and through his agency leadership. His mission is to build a national platform that empowers new and experienced agents with world-class training, strong culture, and proven systems designed for long-term success.
Gary’s leadership philosophy is simple. When people are coached, encouraged, and equipped with the right systems, they can transform their lives. That belief is the foundation of this agency’s mission to create an environment where agents can grow, thrive, and build a meaningful career while helping families across the country.
MEET SOME OF OUR WINNERS
MEET SOME OF OUR WINNERS
RILEY ROSETTE
RILEY ROSETTE
Riley Rosette is a passionate and dedicated professional committed to helping protect families from life’s uncertainties. A proud alumna of California State University, Monterey Bay, she graduated summa cum laude in Liberal Studies and began her career as a middle school teacher — building a foundation in communication, empathy, and leadership that defines her work to this day.
Now a licensed life and health insurance broker, Riley guides individuals and families in making informed decisions about their future, believing that every family deserves the peace of mind that comes with real financial protection. In her first year, she wrote over $200,000 in production and is actively building toward a $1 million agency — driven by the belief that her greatest impact comes not just from the clients she serves, but from the agents she empowers along the way.
With a genuine growth mindset and an unwavering passion for helping others succeed, Riley approaches every relationship — whether with a client or an agent on her team — with curiosity, care, and purpose. Her mission is simple: to build a legacy of financial security for families and a culture of growth and excellence for the agents she leads.
Riley Rosette is a passionate and dedicated professional committed to helping protect families from life’s uncertainties. A proud alumna of California State University, Monterey Bay, she graduated summa cum laude in Liberal Studies and began her career as a middle school teacher — building a foundation in communication, empathy, and leadership that defines her work to this day.
Now a licensed life and health insurance broker, Riley guides individuals and families in making informed decisions about their future, believing that every family deserves the peace of mind that comes with real financial protection. In her first year, she wrote over $200,000 in production and is actively building toward a $1 million agency — driven by the belief that her greatest impact comes not just from the clients she serves, but from the agents she empowers along the way.
With a genuine growth mindset and an unwavering passion for helping others succeed, Riley approaches every relationship — whether with a client or an agent on her team — with curiosity, care, and purpose. Her mission is simple: to build a legacy of financial security for families and a culture of growth and excellence for the agents she leads.
VERNELL BLACKMAN
VERNELL BLACKMAN
Vernell Blackman is the the agency owner of Blackman Financial Group, based in Dallas, Texas. Before entering the financial services industry, he spent 10 years running a mobile phone repair business across the DFW area — and what he discovered in that work was bigger than I expected. Every time he helped someone in their moment of need, they trusted him. That trust became his foundation. When he transitioned into protecting families, he brought that same commitment with him, now applying it to something far more meaningful — life insurance, mortgage protection, and wealth-building solutions backed by A+ rated carriers. Since launching Blackman Financial Group, I've had the privilege of protecting over 600 families, and that number keeps growing. Vernell said,
“Since Gary has become my mentor, it has truly helped me develop the mindset and clear direction needed to move forward with purpose and confidence. His vision moving forward is to expand that reach, bring on driven agents who lead with integrity, and help families across the country protect what matters most — their people, their homes, and their future.
Vernell Blackman is the the agency owner of Blackman Financial Group, based in Dallas, Texas. Before entering the financial services industry, he spent 10 years running a mobile phone repair business across the DFW area — and what he discovered in that work was bigger than I expected. Every time he helped someone in their moment of need, they trusted him. That trust became his foundation. When he transitioned into protecting families, he brought that same commitment with him, now applying it to something far more meaningful — life insurance, mortgage protection, and wealth-building solutions backed by A+ rated carriers. Since launching Blackman Financial Group, I've had the privilege of protecting over 600 families, and that number keeps growing. Vernell said,
“Since Gary has become my mentor, it has truly helped me develop the mindset and clear direction needed to move forward with purpose and confidence. His vision moving forward is to expand that reach, bring on driven agents who lead with integrity, and help families across the country protect what matters most — their people, their homes, and their future.
REGGIE MARTINEZ
REGGIE MARTINEZ
Born in Yakima, WA. Father to 3 amazing children. Moved to Arizona in 2012 to start a new life away from the gloomy weather of the Pacific Northwest. Planted roots and started a successful career in alarm sales and transitioned to door to door sales with a major telecommunications company.
After buying a house in Phoenix, The real estate ‘bug’ quickly got a hold of me and I got my license in 2017. Built a successful real estate business focusing on becoming a buyers agent for investment properties. Established a huge six figure book of business with repeat clients, taking advantage of low interest rates and an attractive Phoenix market.
As the market started turning in 2022, I started to see the writing on the wall and in 2023 got my life insurance license. Was still dabbling in real estate so didn’t take it seriously. In 2025, I moved to Las Vegas and learned about Turn it Up Insurance group and their partnership with Family First Life. Scheduled a meeting with Gary and immediately said “I’m in”! Sold policies to my family to fund my business and the rest is history.
Now I work as Gary’s executive assistant, helping take the agency to $1MM a month!
Born in Yakima, WA. Father to 3 amazing children. Moved to Arizona in 2012 to start a new life away from the gloomy weather of the Pacific Northwest. Planted roots and started a successful career in alarm sales and transitioned to door to door sales with a major telecommunications company.
After buying a house in Phoenix, The real estate ‘bug’ quickly got a hold of me and I got my license in 2017. Built a successful real estate business focusing on becoming a buyers agent for investment properties. Established a huge six figure book of business with repeat clients, taking advantage of low interest rates and an attractive Phoenix market.
As the market started turning in 2022, I started to see the writing on the wall and in 2023 got my life insurance license. Was still dabbling in real estate so didn’t take it seriously. In 2025, I moved to Las Vegas and learned about Turn it Up Insurance group and their partnership with Family First Life. Scheduled a meeting with Gary and immediately said “I’m in”! Sold policies to my family to fund my business and the rest is history.
Now I work as Gary’s executive assistant, helping take the agency to $1MM a month!
ANAMIRIA MADRIGAL
ANAMIRIA MADRIGAL
Anamiria Madrigal is a nationally recognized entrepreneur, financial strategist, and wealth-building advisor specializing in advanced financial planning and Index Universal Life (IUL) strategies. With over two decades of executive leadership and multi-industry success, she brings a sophisticated, results-driven approach to legacy planning, asset protection, and tax-advantaged wealth accumulation.
As a business owner, investor, and trusted advisor to families and entrepreneurs, Anamiria focuses on designing customized financial structures that protect income, preserve generational wealth, and create long-term financial certainty. Her expertise in Index Universal Life planning allows clients to leverage market-linked growth with downside protection—combining security, flexibility, and strategic liquidity.
Known for her integrity, precision, and deep understanding of complex financial ecosystems, Anamiria partners with high-net-worth individuals, business owners, and Latino families across the United States to build sustainable wealth strategies that align protection with performance.
Her mission is simple:
Protect the family. Grow the wealth. Secure the legacy.
MARVIN EDWARDS
MARVIN EDWARDS
Marvin spent forty years in the Automobile Industry, thirty of the forty years was with one dealership BMW of Las Vegas. In 2013 he started own very succesful consulting business in the Automotove space. Hes now enjoying a new career with Turn It Up Insurance Group! He is curremtly in the process
of growing a multi milion dollar agency and produced over $20000 in production his very first month.
Marvin spent forty years in the Automobile Industry, thirty of the forty years was with one dealership BMW of Las Vegas. In 2013 he started own very succesful consulting business in the Automotove space. Hes now enjoying a new career with Turn It Up Insurance Group! He is curremtly in the process
of growing a multi milion dollar agency and produced over $20000 in production his very first month.
WHAT HAPPENS WHEN YOU JOIN?
WHAT HAPPENS WHEN YOU JOIN?
What You’ll Get When You Join
✅ Proven Sales System: Access to a refined, duplicatable system that’s helped thousands of agents build six- and seven-figure careers.
✅ Lead Generation Support: We invest in top-tier marketing so you have consistent, high-converting leads.
✅ Ongoing Mentorship: Weekly training, live coaching calls, and direct mentorship from Gary and top agency leaders.
✅ Scalability: Whether you want to work solo or build a team, we provide the structure and guidance to grow at your pace.
✅ Recognition & Incentives: Get rewarded for your success with exclusive bonuses, trips, and leadership opportunities.
✅ Proven Sales System: Access to a refined, duplicatable system that’s helped thousands of agents build six- and seven-figure careers.
✅ Lead Generation Support: We invest in top-tier marketing so you have consistent, high-converting leads.
✅ Ongoing Mentorship: Weekly training, live coaching calls, and direct mentorship from Gary and top agency leaders.
✅ Scalability: Whether you want to work solo or build a team, we provide the structure and guidance to grow at your pace.
✅ Recognition & Incentives: Get rewarded for your success with exclusive bonuses, trips, and leadership opportunities.
JOIN US TODAY!
JOIN US TODAY!
Take the Next Step – Join Us Today!
The opportunity is here. The only thing missing is you.
🚀 Are you ready to take control of your financial future?
📩 Apply today and start your journey with Turn It Up Insurance Group, a part of Southwestern Legacy Insurance Group.
Let's get you scheduled for an interview.
🚀 Are you ready to take control of your financial future?
📩 Apply today and start your journey with Turn It Up Insurance Group, a part of Southwestern Legacy Insurance Group.
Let's get you scheduled for an interview.